E057: Operators in Session with Cherene Aubert
YouTube VideosMay 22, 202401:13:09

E057: Operators in Session with Cherene Aubert

00:00 Introduction
03:41 Chaurene's Career Journey and Leaving Bobby
08:06 Growth and Challenges at ILIA Beauty
14:17 Lessons from Bobby and the Importance of Customer Obsession
22:07 Skills and Insights from the Agency World
27:25 Remote Work and Managing High-Performing Teams
34:22 Generating Sustainable Growth
36:38 Building an Organic Customer Acquisition Baseline
37:38 Alternative Growth Strategies: New Products and Distribution Channels
38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization
39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies
39:29 Hiring the Right Talent and Creating a Holistic Compensation Package
54:46 Focusing on High-Leverage Points for Maximum Growth



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