Episodes

In this episode, Sean and Jason speak with Alex Beller from Postscript, discussing the evolution of SMS marketing, the competitive landscape, and the future of messaging technology. They explore the challenges and opportunities in the e-commerce space, particularly focusing on the role of AI and th...

In this episode of the Operators Podcast, the hosts discuss the challenges of navigating chaos and uncertainty in the current economic climate. They explore strategies for managing inventory, cutting costs, and adapting to market changes while emphasizing the importance of personal growth during di...

In this episode of Marketing Operators, we get into a mix of marketing topics that are top of mind for us this week, plus we answer a listener question from the MOperators Hotline. First, we break down Meta’s Conversion Lift Testing, including how it measures ad performance, its limitations, and wh...

00:00 Navigating Tariffs and Their Impact 20:31 M&A Trends in Consumer Brands 32:17 State of Minority Equity Capital Markets 35:03 Year-Over-Year Market Activity Insights 36:46 Understanding VC Support for Business Models 43:31 Impact of Public Market Trends on Minority Equity 47:25 Valuation E...

Email marketing isn’t dead - but it can often be done better. Today we’re joined by Karly Craig, author of Email Is Not Dead and seasoned ecommerce operator, to talk about the email marketing strategies that actually drive revenue. Karly shares why most brands are underutilising flows, especially w...

In this episode of the Operators Podcast, the hosts dive deep into the current chaos surrounding tariffs and their implications on the economy. They discuss the macro and microeconomic factors at play, the psychological aspects of market predictions, and the complexities of global supply chains. Th...

00:00Understanding the New Tariffs03:20Impact on Supply Chains and Manufacturing04:55Gross Margins and Industry Insights08:35Section 321 and Its Implications10:15Pricing Strategies to Combat Tariffs18:12Revenue Levers and Business Strategies26:36Optimizing Packaging for Cost Savings28:35The Role of...

00:00 Introduction 02:55 Understanding Customer Avatars and Personas 06:02 Defining Customer Profiles and Their Importance 08:53 The Role of Customer Names in Marketing 12:09 Discovering Customer Avatars Through Observation 15:00 The Complexity of Customer Archetypes 18:08 Balancing Brand and Growt...

Last week, a video featuring Saratoga water went viral - and the brand’s response, or lack thereof, got the ecom and marketing twitter world into a frenzy, with people calling them out for wasting a massive viral moment. We break down what we would’ve done as Saratoga’s CMO: how to respond to earne...