00:00 Introduction and Overview
10:01 Analyzing Ad Creative: Knives Ads
25:08 Analyzing Ad Creative: Hype Reel Ads
28:31 Optimizing Ad Spend with Prescient AI
30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models
31:22 The Power of Copy-Dependent Ads and Non-Traditional Value Propositions
36:11 Embracing Creative Diversity for Effective Ad Campaigns
45:43 Optimizing for Different Stages of the Customer Journey
57:29 The Effectiveness of Long-Form Landing Pages
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads Prescient AI. http://prescient-ai.io/operators Richpanel. https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9
Related Episodes
E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?
Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re...
E042: Our 2025 DTC Predictions Review
In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution ...
E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, aff...