E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More
YouTube VideosNovember 29, 202301:12:36

E032: Black Friday Results Show, Q5 Planning, Maximising December, Market Trends, OOH Ads & More

00:00 Efficient preparations ease BFCM stress.
09:06 Focusing on DTC, working with retailers. Exciting results.
13:18 Inventory shortage, long lead times, monitoring closely.
18:16 Amazon's sales surpass other retailers during holidays.
22:33 Effective Black Friday strategy: volume over creativity.
28:50 Truck driver trolls authorities in the name of cheap ads.
35:31 $100 million spent to sponsor NFL game.
41:56 Negotiating with vendors in e-commerce relationships.
44:13 Striving for vertical integration in consumer distribution.
52:00 Shopify's GMV growth and industry state discussed.
55:07 Amazon outperformed Black Friday sales, peak closer to Christmas.
01:02:46 Challenges of managing seasonal inventory and sales.
01:06:19 Spotlight bias, big brands sell to TJ Maxx.
01:11:18 Refusing trouble. Special deep end screen shot.

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