E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More
YouTube VideosSeptember 04, 202401:02:00

E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More

00:00 Introduction
02:18 The Pros and Cons of Running Sweepstakes
10:09 The Impact of Sweepstakes on Revenue and Customer Engagement
13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales
18:16 TV Advertising and Other Marketing Channels
23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self
30:45 Finding the Perfect Gifts
32:11 Advertising Strategies for the Holiday Season
34:38 The Power of Direct Mail in Marketing
49:30 The Risks of Publicly Traded Chinese Companies
54:12 The Impact of Personal Appearance on Professional Success

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Q4 planning, Holiday season, Advertising, Temu earnings, DTC, Ecom, Ecommerce, Gift giving, Sweepstakes, Marketing, Holiday advertising,