MARKETING OPERATORS

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. ...

00:00 Introduction 04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Understanding the Attention Economy 12:01 The Importance of Survival and Longevity in Business 19:49 The Significance of Incrementality in Mark...

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year. 00:00 Introduction 02:00 Building a Loyal Audience and Reflec...

Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionable results you can be confident about. We get into the philosophy of CRO, testing processes and the operational side, and the nuances around the do’s a...

00:00 Introduction 02:49 Updates on Personal Projects 03:44 Discussion on Sweeps and Commercial Success 07:02 Product Launch and Inventory Management 10:49 Twitter Deep Dive on Creative Diversity and Reaching New Audiences 29:16 Pivoting to Appeal to Different Demographics 35:45 Navigat...