MARKETING OPERATORS
.
Reviews:
E036: Our Biggest Mistakes & Lessons Learnt This Year
In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decisi...
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We’re discuss the shift from pre-sa...
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when...
E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tacti...
E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann
We’ve got a special guest today, David Herrmann is back, our first ever second time guest. We’re talking about what channels we’re scaling as we head into Q4, we talk about ad account builds, creating a memorable brand, we get deep into meta media buying and creative diversification and what that m...