Episodes

E061: Part 1: How to build resiliency into your business
OPERATORSJune 19, 2024x
61
00:57:4652.9 MB

E061: Part 1: How to build resiliency into your business

00:00 Introduction 03:18 Building Resilience: Lessons from the Meta Summit 08:59 Diversification: Mitigating Risks in a Platform-Driven World 24:10 The Evolving Role of AI in Marketing 27:30 Investing in Resilience: Strategies for Long-Term Success 28:57 The Challenges of the E-commerce Ecosystem 2...

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
MARKETING OPERATORSJune 18, 2024x
12
01:12:3766.5 MB

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating...

E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!
OPERATORSJune 12, 2024x
60
00:58:4953.85 MB

E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!

00:00 Introduction and Overview of Topics 01:20 The Impact of ERP Systems on Inventory Management 05:32 The Influence of Social Media on Public Discourse 07:02 The Disruption of Traditional Media and Commerce by Digital Platforms 13:26 The Relevance of Super Bowl Ads in the Current Media Landscape ...

E011: Going Global: How We're Approaching International Expansion
MARKETING OPERATORSJune 11, 2024x
11
01:09:4663.88 MB

E011: Going Global: How We're Approaching International Expansion

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Buildi...

E059: Meta, Consumer Sentiment & Be a Cockroach!
OPERATORSJune 05, 2024x
59
01:07:3061.8 MB

E059: Meta, Consumer Sentiment & Be a Cockroach!

00:00 Introduction 08:34 Understanding Consumer Sentiment and Advertising Strategies 15:23 The Impact of Meta on Business Performance 33:36 E-Commerce Strategies and Customer Acquisition 47:43 Brand Expansion and Product Lines 59:33 Brand Equity and Category Expansion 01:03:24 The Chall...

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
MARKETING OPERATORSJune 04, 2024x
10
01:23:3176.46 MB

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives 08:34 Defining CRO and its Impact on Revenue per User 28:47 Optimizing Team Structure and Design Support in E-commerce 44:10 The Impact of Video Experiences on Revenue and Customer Engageme...

E058: The Secret to Ecommerce Success? The Human Factor
OPERATORSMay 29, 2024x
58
00:57:0952.33 MB

E058: The Secret to Ecommerce Success? The Human Factor

00:00 The Business of People: Navigating Hiring Challenges 10:22 Organizational Culture and Leadership Impact 29:02 Navigating the Challenges of Hiring and Building Leadership 35:00 The Impact of Growth on Organizational Dynamics 49:48 Executive Roles and Leadership Structure Operators ...

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
MARKETING OPERATORSMay 28, 2024x
9
01:12:4066.54 MB

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and ...

E057: Operators in Session with Cherene Aubert
OPERATORSMay 22, 2024x
57
01:13:0866.96 MB

E057: Operators in Session with Cherene Aubert

00:00 Introduction 03:41 Chaurene's Career Journey and Leaving Bobby 08:06 Growth and Challenges at ILIA Beauty 14:17 Lessons from Bobby and the Importance of Customer Obsession 22:07 Skills and Insights from the Agency World 27:25 Remote Work and Managing High-Performing Teams 34:2...