Episodes
E066: Special guest episode with the founder & CEO of Flexport Ryan Petersen
00:00 Introduction 03:18 Overview of Flexport and its Services 08:09 Differences between Flexport and Shopify in Fulfillment 10:04 Utilizing Real-Time Data for Supply Chain Planning 14:47 The Importance of Visibility and Communication in Logistics 17:56 Challenges in the Freight Forwardin...
E017: The Sweepstakes Tactics To Create Tentpole Moments
00:00 Introduction and Overview 07:44 Benefits of Sweepstakes in E-commerce 13:43 Content and Experiences in Sweepstakes 19:43 Engaging Customers and Driving Revenue 25:09 Quality of Leads and Entry Mechanics 32:47 Building Brand Awareness and Equity 35:08 Timing Sweepstakes for Maximum...
E065: Capital, Investment & Politics
00:00 Introduction 03:12 Weekend Recap and Discussion on Aging 06:26 Transitioning from Fluid Intelligence to Wisdom 09:20 The Political Landscape and the Biden Presidency 13:41 The Importance of Privacy and Anonymity on Social Media 15:30 The Influence of Generational Shifts on Instituti...
E016: Breaking Down Twitter's Hot Takes!
00:00 Introduction 07:31 Optimizing Team Size and Roles 17:27 Exploring the Retail vs. Online Sales Landscape 22:13 The Impact of OpEx and Gross Margin on Profitability 25:29 The Importance of Iterations and Net New Concepts in Ad Creation 32:29 The Cost of Inefficient Ad Spend 33:51 Me...
E064: Manage your time like a 9-figure CEO
00:00 Introduction 03:09 The Role of an Executive Assistant 06:06 Finding and Trusting an EA 08:49 When to Hire an EA 10:15 Different Perspectives on Having an EA 20:21 Balancing Personal and Work Tasks 23:12 Avoiding Lifestyle Creep 26:34 The Lumpy Nature of Needing an EA 30:21 Fin...
E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads
00:00 Introduction and Overview 10:01 Analyzing Ad Creative: Knives Ads 25:08 Analyzing Ad Creative: Hype Reel Ads 28:31 Optimizing Ad Spend with Prescient AI 30:47 Helping Brands Scale Spend Confidently with AI-powered Marketing Mix Models 31:22 The Power of Copy-Dependent Ads and Non-Tr...
E063: Part 2: How to build resiliency into your business
00:00 Introduction 00:31 Understanding the Challenges of Inventory Management and Fulfillment 06:32 Building a Resilient Business through Channel and Market Diversity 10:39 The Importance of Sustainable Competitive Advantages and Modes 13:50 Productive Paranoia and Risk Mitigation for Long-...
E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTub...
E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
00:00 Introduction 08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis...