Episodes
E085: AppLovin and TV ads
00:00 Introduction 03:49 Staffing Solutions and Temporary Agencies 10:13 Exploring New Marketing Channels 20:01 Comparing AppLovin with Traditional Advertising 29:53 The Future of Advertising and Data Integration 31:34 Integrating SMS and Email Marketing 32:26 Exploring the Evolving Lan...
E036: Our Biggest Mistakes & Lessons Learnt This Year
In today’s episode of Marketing Operators, we’re getting real about our biggest mistakes from the past year, and the lessons learnt from these. We cover why forecasting isn’t always straightforward, the importance of adjusting tactics quickly, the tricky balance of optimism versus realism in decisi...
E084: BFCM Pulse Check
00:00 Introduction 06:13 Black Friday Week: Strategies and Expectations 09:12 The Dynamics of Wholesale vs. E-commerce 12:04 The Importance of Communication and Forecasting 14:58 Managing Fulfillment and Operations Effectively 18:10 The Role of Roadshows in Brand Awareness 21:02 The Deb...
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We’re discuss the shift from pre-sa...
E083: Operators X Portland Leather Goods
00:00 Introduction 05:01 The Move to Mexico and Manufacturing Growth 11:14 The Evolution of Portland Leather 16:51 Marketing Strategy and Product Development 22:32 Supply Chain Control and Efficiency 28:52 Future Plans and Business Growth 32:14 Building a Competitive Supply Chain 35:1...
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when...
E082: Election Tariffs?
00:00 Introduction 04:23 Post-Election Implications for Business 10:57 The Future of Manufacturing 18:23 Automation and Robotics in Production 24:45 Manufacturing Shifts and Domestic Assembly 32:41 The Future of Global Supply Chains 39:34 The Balance of Globalism and Nationalism 46:43...
E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tacti...
E081: Business Debt
00:00 Introduction 03:07 E-commerce Challenges and Event Insights 05:50 Principles and Personal Values in Business 09:11 The Role of Debt Financing 12:00 Understanding Debt vs. Equity 14:52 Navigating Amazon and Alternative Platforms 21:00 Debt Strategies for Growth 27:10 Debt and Bus...