Episodes

00:00 Introduction 07:24 The Viral Tweet and Perspectives on Wealth Advisors 15:21 Promise 1: Control 16:14 Promise 2: Exclusive Access to Investment Opportunities 24:25 Promise 3: Access to Events 25:49 Promise 4: New Financial Instruments 26:48 Promise 5: Safety 27:15 Conclusion and...

Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more. ...

00:00 Introduction 02:18 The Pros and Cons of Running Sweepstakes 10:09 The Impact of Sweepstakes on Revenue and Customer Engagement 13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales 18:16 TV Advertising and Other Marketing Channels 23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self 30:45 Fi...

00:00 Introduction 04:40 The Background of a CEO in E-commerce 07:16 The Importance of Marketing Knowledge for CEOs 09:08 The Role of Content and Understanding the Attention Economy 12:01 The Importance of Survival and Longevity in Business 19:49 The Significance of Incrementality in Mark...

00:00 Introduction 03:32 The Value of Time and Convenience 07:49 Bias to Impact and Velocity in Work 13:29 Leadership Styles and Kindness vs. Gentleness 19:12 Resilience and Embracing Failure as a Leader 26:21 Creating a Culture of Risk-Taking and Learning from Failure 31:48 The Importa...

This week we’re discussing how we’re planning and strategizing for Q4. We reflect on last year’s performance, what we’re iterating on, where we’re at in the planning process and how we’re preparing for the biggest time of the year. 00:00 Introduction 02:00 Building a Loyal Audience and Reflec...

07:41 The Importance of Making Low-Impact Decisions 09:36 The Role of Leadership in Decision-Making 11:25 Learning from Mistakes and Allowing the Team to Make Mistakes 14:48 Identifying High-Leverage Decisions 16:44 Making High-Leverage Decisions in the Cookware Industry 21:14 Forecasting...

Today on the show we have Shane Rostad and we’re going deep on all things conversion rate optimization and how to run tests properly to get actionable results you can be confident about. We get into the philosophy of CRO, testing processes and the operational side, and the nuances around the do’s a...

00:00 Introduction 03:24 Discussion on Personal Networks and Investment Opportunities 06:46 Investing in Unique Business Opportunities 09:12 Balancing Personal and Professional Priorities 11:06 Maximizing Sales on Prime Day 13:41 Amazon's Brand Awareness Strategy 18:45 Strategies fo...