E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More
OPERATORSMarch 13, 2024
01:03:5958.58 MB

E047: DTC Hardships, Amazon Fees, Klaviyo Agency Move & More

00:00 Introduction and Market Update 07:39 D2C Apocalypse: Meta Issues 33:02 The Challenges of Being an Amazon Seller 34:21 The Importance of a Differentiated Value Proposition 35:07 The Evolution of Direct-to-Consumer (DTC) Brands 36:01 The Role of Product and Brand in Retail 37:28 The Potential Ban of TikTok 38:13 Regulatory Concerns and Potential Buyers for TikTok 40:14 The Uncertainty of TikTok's Future 42:31 Considering the Impact of TikTok's Potential Ban 44:21 The Need for Focus and Product Differentiation 45:59 The Difficulty of Attribution in Advertising 48:10 The Importance of Content and Influencers on TikTok 49:17 The Challenges of Diversification in the Current Landscape 53:25 The Value of Focusing on Product Quality 55:14 The Challenges of Being a Low-Profit, Low-Growth Commerce Brand 56:08 The Risks of Going Public as a DTC Brand 58:16 The Importance of Brand Partnerships and Collaboration 59:31 The Summary of the Armageddon Episode

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