Episodes
E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?
Today, we’re diving into one of the most hotly debated topics in performance marketing: creative testing volume. Should you prioritize scaling creative volume or focus on quality? In this episode, we share how we’re approaching creative testing, how our strategies have evolved over time, what we’re...
E091: Passport Acquires Brand Access
00:00 Introduction 02:26 Understanding the DTC SaaS Landscape 03:20 Brand Access: A Solution for Global Expansion 08:08 Passport: End-to-End Internationalization Solutions 12:21 Navigating Compliance in International Shipping19:15 Choosing the Right Partner for Global Sales 27:48 Breaking...
E042: Our 2025 DTC Predictions Review
In this episode, Cody and Connor dive into the hottest DTC predictions for 2025, discussing everything from the rise and fall of AppLovin to the transformative impact of AI on customer experience and ad creative. They share their thoughts on outsourcing and the shift to global teams, the evolution ...
E090: The Bentist - 7.42M Subscribers
00:00 Introduction 02:23 The Challenges of the DTC SaaS Landscape 05:09 Ben's Journey into Dentistry and Orthodontics 12:11 The Rise of Social Media in Dentistry 20:07 Building a Brand: The Bentist and TikTok Success 27:17 Transitioning from Employee to Entrepreneur 32:24 Innovative Business Model ...
E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
In this episode, we’re breaking down the influencer marketing strategies we’re using this year. From product seeding to scaling creator partnerships, we’re talking about EMV and how to measure it affectively, how to maximise spend on influencers for maximum ROI, and strategies for whitelisting, aff...
E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty
00:00 Introduction 02:00 BK Beauty's Journey and Background 03:04 The Rise of TikTok Shops 10:03 The Mechanics of TikTok Shops and Its Impact 13:53 The Power of TikTok's Algorithm for Commerce 17:46 The Future of Social Shopping and Influencer Marketing 27:37 The Rise of Omni-Channel Ma...
E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
It’s a full house today, and we’re joined by Shane Rostad to talk CRO. Shane’s recently launched his own brand as co-founder of Cheeky, a new creator-led brand that smashed its launch with 10k orders in its first month. In today’s ep we’re talking about brand positioning and messaging, how to drive...
E088: Thrive in '25
00:00 End of Year Reflections and Planning 02:14 The DTC SaaS Landscape: Building to Serve 06:33 Year-End Recap and 2025 Planning 10:49 Budgeting and Forecasting for the New Year 14:33 Balancing Growth and Margins 22:37 Inventory Management and Strategic Decisions 31:23 Navigating Demand Planning a...
E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
Today we are joined by Dan McCormick, co-founder and CEO of Create Wellness. Create went from zero to $20M+ in revenue in just two years with only six-full time employees, and today he’s sharing what those roles are and how he went about building his high-leverage DTC business. We discuss the power...