E086: Mike's New Brand: Introducing Trevi

00:00 Introduction

04:03 Growth Metrics and Business Valuation

09:59 Launching New Ventures: Trevi's Journey

18:06 The Dynamics of Consumables vs. Hard Goods

26:06 Strategizing for Market Penetration

36:02 The Potential of High Adoption Rates

39:45 Valuing Business Performance and Product Extensions

43:03 Branding Strategies and Market Positioning

49:00 The Importance of Team Focus and Structure

51:25 Navigating Market Dynamics and Consumer Preferences

56:40 The Debate on Brand Integration vs. Independence

01:00:47 Long-Term Vision and Investment in Consumables

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Fulfil.io.

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The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Postscript.

https://postscript.io/

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