E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional Bias
YouTube VideosDecember 13, 202301:00:43

E034: Seans Skill Tree Framework, Personal Finance, Ad Efficiency at Scale, Avoiding Emotional Bias

00:00 Introduction and Personal Updates
01:22 Twitter Game and Ecommerce Metrics
04:18 Using Logos on Websites
06:05 Opinions and Authenticity on Twitter
09:25 The Skill Tree Framework for Ecommerce
13:43 Taking Opportunities and Working at Growing Companies
19:19 The Nuances of Ecommerce and Individual Businesses
21:07 Personal Balance Sheets and Financial Security
25:20 The Impact of Personal Balance Sheets on Decision Making
31:51 The Role of Personal Balance Sheets in Entrepreneurship
35:09 The Impact of Personal Balance Sheets on Business Decisions
36:33 The Efficiency of Advertising and Customer Base Size
37:35 Customer Acquisition Channels
39:00 Importance of Scale and Total Addressable Market (TAM)
39:21 Measuring Repeat Customer Rate and Lifetime Value (LTV)
40:53 Analyzing Revenue from Returning Customers
46:02 Using Analytics Tools for Cohort Analysis
47:23 LTV to CAC Ratio and Decision Making
51:10 Making Rational Decisions and Avoiding Emotional Bias

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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.

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