E040: Merchandising Deep Dive
YouTube VideosJanuary 24, 202401:01:55

E040: Merchandising Deep Dive

00:00 Enhancing customer experience through digital merchandising planning.
10:44 Seasonal merchandise crucial for successful wholesale strategy.
12:55 Research shows too many options can overwhelm.
20:32 Omnichannel complexities and retail trade-offs.
25:38 Exclusive SMU unit requires strategy.
29:50 Business adaptability leads to changes and growth.
38:15 Align products with brand message for success.
44:08 Merchandizing and brand building define company values.
46:29 Capitalizing on chance, seizing marketing opportunities.
51:11 Improving drop strategy based on consumer demand.
01:01:08 Stick to core competency, expand strategically.

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