E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and expertise on marketing strategy, working with influencers, earned media value (EMV) and much more!

00:00 Introduction

03:03 Seeding vs. Gifting: Influencer Engagement Strategies

08:27 Earned Media Value (EMV) and Its Impact on Influencer Campaigns

14:43 Product Launch Strategies: Teasing, Seeding, and Influencer Content

37:04 The Dynamics of Influencer Marketing

57:59 Navigating the Brand vs. Growth Debate

01:05:33 Leveraging Flagship Partnerships

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠

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