E072: Why You Shouldn’t Run a Sweepstakes, Holiday Season Advertising, Temu’s Earnings & More

00:00 Introduction02:18 The Pros and Cons of Running Sweepstakes10:09 The Impact of Sweepstakes on Revenue and Customer Engagement13:30 Q4 Planning: Leveraging Gift-Giving for Increased Sales18:16 TV Advertising and Other Marketing Channels23:49 Q4 Sales: Gift-Giving vs. Gift-for-Self30:45 Finding the Perfect Gifts32:11 Advertising Strategies for the Holiday Season34:38 The Power of Direct Mail in Marketing49:30 The Risks of Publicly Traded Chinese Companies54:12 The Impact of Personal Appearance on Professional Success

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