01:11 Ridge's Partnership with Marques
05:46 The Importance of Standing Out
08:32 Impact on Marques' Relationships with Competitors
10:27 The Decision to Bring in an Equity Partner
11:38 Considering the Future of Creator-led Brands
15:37 The Marriage of Creators and Successful Brands
22:26 Involvement of Creators in Product Development
23:29 Learning from Hexclad's Partnership with Gordon Ramsay
24:16 Inspiration and Goals for Ridge
24:57 Choosing Influencers: Reach vs. Brand Alignment
27:04 Being Patient and Making the Right Move
28:27 Finding a Person with a Track Record of Relevance
29:09 Tiered Approach to Brand Partnerships
30:37 The Value of Organic Content and Authentic Partnerships
33:06 Building Relationships with Influencers
36:32 The Future of Organic Content for Brands
37:08 Product Roadmap and Influencer Partnerships
38:13 The Power Law of Organic Content
39:01 The Importance of Getting Good at Organic Social
40:21 Expanding into Different Communities and Markets
41:36 Summary and Appreciation
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