Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday.
We’re discuss the shift from pre-sale planning to sale operations, covering our real-time data analysis plans, ad spend and budget allocation, our marketing mix during this time, the cadence of our BFCM newsletters, handling inventory challenges, how we react if things don’t go as planned and much more.
If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6
00:00 Introduction
03:01 Navigating Black Friday Sales
08:55 Intra-Sale Operations and Strategies
14:59 Budget Adjustments and Inventory Management
18:14 Evaluating Ad Spend Efficiency
21:08 Incrementality Measurement in Marketing
23:50 Channel Mix and Budget Allocation
27:01 Upper Funnel Strategies and Influencer Marketing
39:22 The Importance of Cross-Channel Measurement
40:29 Team Operations During Peak Seasons
43:47 Email and SMS Strategies for Cyber Weekend
48:28 Adapting Tactics During BFCM
56:23 Adjusting Offers and Inventory Management
01:01:55 Learning from Misses and Failures
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw
Related episode:
E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
https://open.spotify.com/episode/4JMC1QszKyrnKkOT9PHk1E?si=434d203eba3f4d02
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