Season 1
E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
Happy Black Friday week everyone! In today’s episode we are diving in on the day-to-day tactics and operations our teams will be using this weekend to optimize performance during one of the most crucial sales periods of the year - Black Friday and Cyber Monday. We’re discuss the shift from pre-sa...
034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
Today it’s the three of us back together! We’re talking about our approaches and playbooks for launching new marketing channels and our insights on what it takes to scale effectively. We cover strategies for choosing the right channels, establishing measurement frameworks, and how to determine when...
E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
Today we are joined by Zach Stuck, founder of the growth marketing agency Homestead. He shares his insights on acquiring and launching brands, how to identify market trends, when's the right time to diversify into different ad channels, running a lean team, and he shares his advice on the key tacti...
E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success
First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM...
E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing
This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creat...