Season 1

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
MARKETING OPERATORSJune 18, 2024x
12
01:12:3766.5 MB

E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences

00:00 Introduction 12:55 Defining Customer Experience and its Relationship with Brand 25:30 The Role of Retail Stores in Customer Experience 31:19 The Impact of Product Information on Customer Experience 36:26 Educating Customers and Pre-Purchase Support 42:42 AI for Customer Support 45:35 Creating...

E011: Going Global: How We're Approaching International Expansion
MARKETING OPERATORSJune 11, 2024x
11
01:09:4663.88 MB

E011: Going Global: How We're Approaching International Expansion

00:00 Introduction: Going International 08:16 Memorial Day Sales and Performance 12:24 Successes and Challenges of International Expansion 28:10 Early International Sales and Easy Wins 29:32 Timing and Team Building for International Expansion 31:23 Shipping Challenges and Localization 33:15 Buildi...

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
MARKETING OPERATORSJune 04, 2024x
10
01:23:3176.46 MB

E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives 08:34 Defining CRO and its Impact on Revenue per User 28:47 Optimizing Team Structure and Design Support in E-commerce 44:10 The Impact of Video Experiences on Revenue and Customer Engageme...

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
MARKETING OPERATORSMay 28, 2024x
9
01:12:4066.54 MB

E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack

This week the Marketing Operators are joined by marketing expert, Ashton Wall. Ashton has experience working in house for some incredibly successful DTC brands, including ColourPop and Kylie Cosmetics. Ashton is now the co-founder of GateMaker Community and is here to share her tips, hot takes and ...

E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
MARKETING OPERATORSMay 21, 2024x
8
01:17:5471.32 MB

E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More

00:00 Introduction 06:44 Building High-Performing Teams 15:14 Insourcing vs Outsourcing 31:12 Scaling Channels and Finding New Growth Opportunities 04:59 Building a Strong Team for Business Success 39:10 Evaluating the Value of Software Solutions 53:26 The Role of Influencer Marketing in Brand Awar...