Season 1

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
April 17, 2024x
52
01:10:4764.81 MB

E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential...

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More
April 10, 2024x
51
01:17:1170.67 MB

E051: Workload Strategy, Personal Finance, Q1 Recap, Liquidity & More

00:00 Introduction and Overview 09:04 Personalized Investing 16:33 Growing your brand is hard 27:50 Managing Illiquid Assets 38:32 Employee Stock Ownership Plans (ESOPs) 50:31 Investing in Growth Before It's Needed 58:00 HexClad and Amazon 01:09:24 Q1 Recap at Simple Modern Op...

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion
April 03, 2024x
50
01:02:0556.84 MB

E050: Cody Plofker: Marketing Strategies, Meta Advertising, Maximising Contribution, International Market Expansion

00:00 Introduction 03:09 Panzerism: Trust No One 04:06 Termination of Relationship with an Agency 07:53 Success, Failure, and Overvaluing Contributions 09:46 Building Trust and Hiring Practices 13:32 Challenges with Meta Advertising 15:00 Diversification into Other Channels 25:17 Tran...

E048: Roman Khan: Buying and Growing DTC Companies
March 20, 2024x
48
01:05:1259.71 MB

E048: Roman Khan: Buying and Growing DTC Companies

00:00 Introduction and Background to Roman 06:05 Roman's Journey and Current Ventures 10:14 Lessons from Rocket Internet 13:29 Communication Platforms and Future Plans 24:32 The Importance of Supply Chain Management 31:02 Building Strong Relationships with Suppliers 32:21 Using Fact...

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.
March 06, 2024x
46
00:58:2953.55 MB

E046: Ridge Retreat, Measuring Brand Awareness, The Rising Cost of Advertising & More.

00:00 Ridge Retreat 03:12 Off-Site Team Building 06:08 Challenges of Hosting Retreats 07:36 New Product Launch: Hexclad Pizza Steel 11:51 Measuring Brand Awareness13:18 Aided and Unaided Awareness 15:21 Actionable Insights from Brand Awareness Data 20:59 Awareness vs Competitors 25:11...